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Author Archives: Juliana Olsson
Building a Brand: How and Why to Use a Trademark
Early this week, Millward Brown Optimor announced Apple as the winner of the 6th annual BrandZ Top 100 Most Valuable Global Brands study. The designer computer company behind the iPad, iPhone, iPod (and any other iThing) beat out Google, the … Continue reading
Posted in Business, Intellectual property
Tagged Apple, Brand name, BrandZ, google, McDonalds, trademark
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The Top 5 Excuses for Not Making a Will, and Why They Don’t Work
When most people think about writing a Will, they immediately think of excuses to NOT write one: there are chores to be done, fun activities to plan, sleep to catch up on, and what are the chances that the worst … Continue reading
Who Needs a Will? 5 Reasons It Might Be You
Who really needs a Will? In the spirit of Make a Will Month this April, the simple answer to the question is “everyone” — there’s really no reason not to create this essential document that tells the world how you … Continue reading
Posted in Children, Divorce, Domestic partnership, Estate planning, Estate tax, Marriage
Tagged Asset, Beneficiary, Child, Estate planning, Family, Inheritance tax, Marriage
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Privacy as a Commodity Brings Business Opportunities — and Liabilities
A few years ago, businesspeople everywhere would have nodded in agreement with the words of cryptographer Bruce Scheiner: “privacy never seems to sell. Those who are interested in privacy don’t want to pay for it.” But change is in the … Continue reading
